MOVIES

Why Channing Tatum’s Blink Twice Couldn’t Use Its Original Explicit Title

Continuing her chat with Entertainment Weekly, Zoë Kravitz revealed that her intent for the original title was to have it be empowering, especially amongst its target audience. In the end, though, Kravitz realized that her explicit title wasn’t gelling with the demographic she hopes to see in theaters on opening day. “Interestingly enough, after researching it, women were offended by the word, and women seeing the title were saying, ‘I don’t want to see that movie,'” she said. As an artist, she added, she has a responsibility to listen to the demographic she wants to target.

“Blink Twice” is just the latest film to release in the wake of Channing Tatum’s comeback; we hadn’t seen the “Magic Mike” actor onscreen for several years prior to 2021’s “Free Guy.” The upcoming pic follows Frida (Naomi Ackie), a waitress invited by tech billionaire Slater King (Tatum) to a party on his private island. Things, obviously, don’t go as planned during the lavish getaway, which is littered with mystery.

In her EW chat, Kravitz explained that the film’s explicit title was directly tied to the project’s themes. She also revealed that the OG name was the first thing she wrote down when it came time to tackle her debut. Despite initially fighting against the change, she’s pleased with the film’s theatrical title, saying, “I think everything happens for a reason, and I think it actually really focuses the movie in a great way.”

Excited for “Blink Twice”? Revisit some of Tatum’s classics, like a beloved 2010s romance flick that killed it on Netflix earlier this year.

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