Since acquiring Marvel and Lucasfilm, Disney has released several films, streaming projects, and theme park attractions, and created multiple merchandise offerings. Disney’s positive financial receipts reflect the revenue generated from titles that have premiered since the purchases. The revenue is directly associated with factors like profits from theatrical and digital releases, as well as consumer products. So, when Disney says that buying Lucasfilm led to $12 billion, this means that they’re lumping in the profit from the $2 billion-grossing “Star Wars: The Force Awakens.”
However, Disney made it clear that the profits from their $8 billion acquisitions don’t include “derivative revenue streams,” such as theme park attractions. Disney has gone all in on Marvel and Star Wars when it comes to their parks. The company notably introduced Galaxy’s Edge and Avengers Campus, two themed areas that feature rides and consumer goods based on Star Wars and Marvel, respectively.
While the company is reeling in profits from both properties, it should be noted that execs are actively retooling strategies. Major changes are coming to the Marvel Cinematic Universe in 2024, as the company tones down its offerings; “Deadpool & Wolverine” is the only new movie this year. Meanwhile, Star Wars is returning to the big screen very soon with “The Mandalorian & Grogu” – the franchise’s first theatrical project since 2019.
