Did you know that 82% of surveyed customers felt positively about a brand after engaging with customized marketing content? Creating meaningful marketing efforts through signage is essential for a business to make long-lasting impressions on their target audience. One way to ensure your business signs will have the desired effect is by investing in custom signs.
In this blog, we will delve into how Chicago custom signsmake a difference for your business, as well as offer ways that customization can be used to your benefit for different types of signs.
Custom vs. Standard: What’s the Difference?
Standardized signage can be found at general sign depots, which makes them a cost-effective and efficient way to obtain signs for your business. They come in a variety of colors, styles, and types, which means you are likely able to find a sign that meets your signage needs.
With custom business signs, your needs will not only be met but exceeded. When your business works with a Chicago sign company, like Chicago Custom Signs, that specializes in custom signs, you will receive tailored recommendations to meet your unique business goals, personalized graphic design, and a communicative production and installation process.
The main difference between standardized and custom signage is the impact that they have on your business. Individuals experience countless advertising efforts each day, which can desensitize them to standard or familiar marketing techniques. If your business is trying to establish itself in the Chicago community and market, standard signs may let you down, whereas custom signs will be unique, personalized to your brand, and eye-catching to potential customers.
Take Marketing Indoors with Interior Signs
The main function of interior signs is to create the customer experience that your outdoor commercial signs promised onlookers. This experience often dictates whether customers return, recommend your business to friends and family, or trust you with their consumer needs.
When you invest in custom interior signs, you can hand select the experience that you want to create through the elements that you choose. From the colors, fonts, and styles included within the signage to the “wow” factors you add, such as LED lighting or illumination, foster the atmosphere that aligns with your business goals to make your business memorable.
Make an Impression with Outdoor Signs
Outdoor signs are your all-star players, as they attract customer attention, reinforce brand recognition, establish your place in the community, and so much more. Why choose standardized signage when you can work with a custom sign maker to make the right first impression?
Choose the type of sign you want, as well as seamlessly incorporate your brand elements when you choose custom business signs. They offer endless opportunities to make your business stand out from competitors. Every business wants to make a positive impression on their target audience, and custom advertising tools, such as signage, help increase the chances of this happening.
Finding the Right Chicago Sign Company for Your Business
When it comes to custom signs, it is important to work with a signage company in Chicago that understands the importance of signage. At Chicago Custom Signs, we are a full-service sign shop that takes great pride in creating innovative, impactful sign solutions that cater to our clients’ unique needs. We work closely with you to understand what you’re looking for and hoping to accomplish, so we can offer tailored recommendations.
If you’re ready to begin, contact us today to book your consultation or to speak with one of our sign specialists about your needs.