BUSINESS

How to Improve Your LinkedIn Profile to Stand Out

Your profile is gold.

If you skip your profile and jump directly into content creation, you miss out. People want to know who you are, what you do, and what you can offer.

Picture LinkedIn as speed dating. You have a few chances to make an impression. So, don’t mess it up with a lousy profile. Your profile stays. Your posts are live for 24 hours.

Quality gives you credibility, and credibility brings you connections.

1. Personality picture

My former employer wanted all employees to have the same picture style. So, we all had quality black-and-white pictures. As you can imagine, we all added it to LinkedIn as well.

People will judge you based on your picture. So, be mindful of what you put there. Corporate or outdoor? Serious or fun?

Here are typical LinkedIn categories:

  1. No Picture: no-go! You can do better than that.
  2. Graphics instead of pictures: You want to be creative but wait for the banner. For a profile picture, you should have your actual picture.
  3. Blurry picture or low-quality take: Take a phone and make a portrait.
  4. Corporate picture: Smile, please! Corporate pictures could be great but some are also a bit stiff.
  5. Personality picture: Show more of you, even with a sense of humor.
Examples from LinkedIn

Some people also keep their graduation pictures there forever. We all looked fresh, but then you meet them in person and feel something is off. Keep your pictures updated.

Moreover, having a picture with some color could be great for building a personal brand. Many choose a black, blue, or orange background, etc., and keep the same style for their materials. It could work pretty well. Think about it.

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