Across the board, it seems like Marvel Studios is making major decisions to scale back its output in an effort to bring back the goodwill that it’s lost over the years. It’s no secret that post-“Avengers: Endgame,” Marvel has faced its fair share of woes, both financially and critically. Brad Winderbaum says that now, Marvel can create more effective projects and allow shows to breathe. “Now, we’re using that time. We’re not sitting idle. So, it’s like it stays in the oven,” Winderbaum said. “You can bake certain things a little more. It’s actually, I think, ultimately, it’s only going to make things better.”
Winderbaum explained that Marvel’s creative strategy has pivoted behind the scenes. “We’re more like a traditional studio now. We’re developing more than we actually will produce,” the exec revealed. Another change that Marvel made was hiring showrunners to manage their Disney+ projects, like traditional TV series. Previously, studio execs were tackling the shows, splitting their focus between the movies and series.
This brand new strategy to slow down is company-wide, affecting both movies and shows. Marvel is pumping the brakes for 2024, only set to debut “Deadpool and Wolverine” theatrically and the “WandaVision” spin-off “Agatha” on Disney+. On the animated front, 2024 will likely see only “X-Men ’97,” which has received positive reactions thus far.
