The vibe for the final “The Marvels” trailer is a little jarring, considering previous promotional material emphasized how the titular trio will interact with one another. In the film, Danvers, Rambeau, and Khan mysteriously switch places when they utilize their powers, making for an intriguing and hilarious premise. This final trailer, which leans heavily into stock “epic music,” doesn’t really lean into that aspect at all. Instead, it hammers home how “The Marvels” has an emotional connection to OG Avengers like Iron Man and Captain America.
By using old footage from previous films to elicit nostalgia, the marketing cements how “The Marvels” is a direct continuation of the legacy set forth by former Avengers. Seeing as Photon and Ms. Marvel are the future heroes of the MCU, it’s a decision that makes sense. However, one can’t help but feel a bit dejected in thinking this is a push from Marvel Studios to bring in as many viewers as possible. Deadline says that the picture is on track to have one of the lowest openings (sub $70 million) for a Marvel Studios film, which is undoubtedly concerning, considering “Captain Marvel” debuted with $153 million and legged its way to $1.1 billion in 2019.
Perhaps the projected low debut, coupled with mediocre presales, is what compelled Marvel Studios to also highlight Valkyrie’s cameo. While it remains to be seen how prominent of a role the King of Asgard has in the “Captain Marvel” sequel, it is disappointing that a cameo as cool as theirs was revealed … just like that.
“The Marvels” rushes into cinemas on November 10.
