The Verizon Super Bowl ad does an effective job of combining Beyonce’s star power and the mythology surrounding her to create a unique and self-aware advertisement that’s just damn fun to watch. And having Beyoncé playfully wink at the success of “Barbie” is just a win all-around. While Beyoncé doesn’t have the clout to break Verizon’s 5G network, she did break the internet with her Super Bowl ad.
“Barbie is beyonce approved. Don’t cry Oppenheimer,” joked X (formerly known as Twitter) user @aftersunfilm. “Beyonce boosted #Barbie Oscar campaign!!! They should be grateful lol!” wrote X user @vincentlao18. While it remains to be seen if Beyoncé’s ad helps win “Barbie” some Oscars (it’s nominated for 8 golden statues, including Best Picture), it certainly does add to the singer’s CV.
After trying around half a dozen stunts to destroy Verizon, Beyoncé gives up by ending her Super Bowl ad by teasing new music. Shortly after the partial “Barbie”-themed ad premiered, the songstress took to Instagram to announce the release of two new singles, as well as her long-awaited follow-up to her 2022 album “Renaissance.” How’s that for breaking the internet?
