After two successful installments of “A Quiet Place” already, it’s understandable the horror series has fans who would want to be in the know for anything related to the movies. Signing up for text alerts is a good way to do that even if it doesn’t necessarily offer anything new right this second. Ultimately, “A Quiet Place: Day One” follows the path set by other trailers to come out that have encouraged people to sign up for text alerts.
“The Black Phone” trailer encouraged people to text “ESCAPE” to its number so that people could receive tidbits about the horror flick. That marketing strategy was a wise move for that particular film, seeing how a black rotary phone factors heavily into the plot. It’s not just horror movies that have enticed people with special texts. The trailer for “The Hunger Games: The Ballad of Songbirds and Snakes” similarly had a phone number at the end where people could receive updates on the prequel.
Films need to get the word out any way they can. Dropping a trailer on YouTube is certainly one way to go, but if a studio can send updates and new information directly to people’s phones (where they’re likely already glued), then all the better. To take a cue from the text messages, the marketing for “A Quiet Place: Day One” is just beginning.
