You don’t get big, blockbuster grosses unless your movie appeals to every corner of America. In the aftermath of its opening weekend, demographic statistics emerged suggesting that “Civil War” had accomplished that level of appeal. Of course, some areas were more keen than others. “The markets that overperformed were L.A., San Francisco, Washington, D.C., Phoenix, Austin, Navy hub San Diego, and conservative market Denver,” Deadline reported. “But then there were these smaller regional markets that rallied, including El Paso and Waco, Texas.”
The fact that the feature’s $25.7 million opening weekend haul was boosted by Texan moviegoers isn’t that surprising considering the plot of the movie. The film’s marketing campaign made it clear that California and Texas secede from the U.S. in the picture, which no doubt piqued the interest of those living in the Lone Star State. This also reflects the significance of Texas to the modern box office landscape: In 2023, Dallas was the third-highest grossing domestic market for movies, behind only Los Angeles and New York.
